1. Mark with an "x" where you feel your target audience currently stands on the issue (before reading/watcing/hearing your argument) below:
←-----------------------------------------------x-----|--------------------------------------------------------->
Strongly Totally neutral Strongly
agree disagree
2. Now mark with an "x" where you feel your target audience should be (after they've read/watched/heard your argument) below:
←-------------------x---------------------------------|--------------------------------------------------------->
Strongly Totally neutral Strongly
agree disagree
3. Check one (and only one) of the argument types below for your public argument:
_______ My public argument etablishes an original pro position on an issue of debate.
____x___ My public argument establishes an original con position on an issue of debate.
_______ My public argument clarifies the causes for a problem that is being debated.
_______ My public argument prooposes a solution for a problem that is being debated.
_______ My public argument positively evaluate a specific solution or policy under debate (and clearly identifies the idea I'm supporting).
_______ My public argument openly refutes a specific solution or policy under debate (and clearly identifies the idea I'm refuting).
4. Briefly explain how your public argument doesn’t simply restate information from other sources, but provides original context and insight into the situation:
5. Identify the specific rhetorical appeals you believe you've employedi n your public argument below:
Ethical or credibility-establishing appeals
_____ Telling personal stories that establish a credible point-of-view
_____ Referring to credible sources (established journalism, credentialed experts, etc.)
__x__ Employing carefully chosen key words or phrases that demonstrate you are credible (prxoper terminology, strong but clear vocabulary, etc.)
___x__ Adopting a tone that is inviting and trustworthy rather than distancing or alienating
____x_ Arranging visual elements properly (not employing watermarked images, cropping images carefully, avoiding sloppy presentation)
_____ Establishing your own public image in an inviting way (using an appropriate images of yourself, if you appear on camera dressing in a warm or friendly or professional manner, appearing against a background that’s welcoming or credibility-establishing)
_____ Sharing any personal expertise you may possess about the subject (your identity as a student in your discipline affords you some authority here)
_____ Openly acknowledging counterarguments and refuting them intelligently
_____ Appealing openly to the values and beliefs shared by the audience (remember that the website/platform/YouTube channel your argument is designed for helps determine the kind of audience who will encounter your piece)
_____ Other:
Emotional appeals
_____ Telling personal stories that create an appropriate emotional impact for the debate
_____ Telling emotionally compelling narratives drawn from history and/or the current culture
_____ Employing the repetition of key words or phrases that create an appropriate emotional impact
_____ Employing an appropriate level of formality for the subject matter (through appearance, formatting, style of language, etc.)
_____ Appropriate use of humor for subject matter, platform/website, audience
_____ Use of “shocking” statistics in order to underline a specific point
___x__ Use of imagery to create an appropriate emotional impact for the debate
____x_ Employing an attractive color palette that sets an appropriate emotional tone (no clashing or ‘ugly’ colors, no overuse of too many variant colors, etc.)
_____ Use of music to create an appropriate emotional impact for the debate
_____ Use of sound effects to create an appropriate emotional impact for the debate
____ Employing an engaging and appropriate tone of voice for the debate
_____ Other:
Logical or rational appeals
_____ Using historical records from credible sources in order to establish precedents, trends, or patterns
_____x Using statistics from credible sources in order to establish precedents, trends, or patterns
_____ Using interviews from stakeholders that help affirm your stance or position
___x__ Using expert opinions that help affirm your stance or position
_____ Effective organization of elements, images, text, etc.
_____ Clear transitions between different sections of the argument (by using title cards, interstitial music, voiceover, etc.)
_____ Crafted sequencing of images/text/content in order to make linear arguments
_____ Intentional emphasis on specific images/text/content in order to strengthen argument
_____ Careful design of size/color relationships between objects to effectively direct the viewer’s attention/gaze (for visual arguments)
_____ Other:
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