Saturday, October 3, 2015

Analyzing Rhetorical Strategies in Snapple Deal To Outsource May Add Jobs In America

This post will be focused on analyzing rhetorical strategies in the article that I have been following this week.

Appeals To Credibility or Character

  • The author uses an emotional appeal to get the readers attention
  • They use this as a way to draw the readers opinion in their direction as well as to draw support for the cause.
  • For the most part, this strategy will draw a more positive outlook on the situation and a call to do help manage and support the situation
  • Emotional appeal always draws in the readers attention and keeps them focused
  • It is not apparent if there is any bias in the authors head. 
"Even Snapple, an American iced tea maker with a homespun image, is outsourcing work to an Indian company. But in a twist, the deal may increase jobs in the United States."- Heather Timmons

Appeal To Emotion

Just as listed above in "Appeals to Credibility or Character", Emotional appeal is lightly apparent in the article. The article itself is very formal and informative. However, its underlying tone/message could appeal and draw the readers to an  emotional boundary. It is not very clear as to how strong of an emotional appeal it is drawing us too. 

Appeals To Logic  

By employing the strategies listed, the author is trying to get appealing to the reader in a way that "hits home" for the reader. It is hard to say how effective it is as a whole as an appeal to the reader as it is more of an informational article. In my own personal opinion, the strategies are not very effective. The emotional appeal is very brief and very weak, as well well as appeals to logic and character. 

REFLECTION

After looking at Hallye's and Isaac's analyzations, I found that my piece may have been lacking in length but not in content. Hallye and Isaac, both with completely different formats, show a great amount of detail. 
Seeing as my article is more informative rather than opinionated, it has little area to analyze past the first level of the writing. 

1 comment:

  1. It sounds to me like the author of your article relied heavily on an appeal to credibility, and the appeals to emotion and logic were not as effective, according to your analysis. While you mentioned what specific rhetorical strategies your text used briefly, I would have been interested in exactly which aspects of the rhetorical strategies made the argument either less persuasive or more persuasive. This might be something to keep in mind throughout the project!

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